SINGAPORE | HONG KONG | INDIA | BEIJING | JAKARTA | LONDON | AUSTRALIA | SCOTLAND




Asian Sports Group Pte Ltd

GOLF'S MOST POWERFUL PLATFORM



We operate more than 28 countries in Asian & European region covering more than 32 (and growing) golf courses, several within Asia's largest golf markets. Unlike many other management companies, ASG owns or has a substantial equity stake in nearly one-third of our courses. We apply this “ownership mentality” and entrepreneurial approach to all properties, having built a platform that consistently drives bottom line results and builds long-term asset value.

Whether in need of full-service course management or assistance in specific segments of the business, ASG solutions fall into one of three offerings:

Our full-service, turn-key management offering takes advantage of the strongest operating platform in golf that ASG has built and refined over the past 15 years in Asia. Driven by the collaboration of our corporate team and on-site professionals, innovative programs and original events ensure memorable guest experiences while delivering healthy financial returns to clients. ASG turn key solutioins employs the full power of a renowned marketing infrastructure of high-performing team members, proven systems, economies of scale and much more.

We expertly manage all aspects of your golf operation including:

  • Agronomy
  • Human resources
  • Finance and accounting
  • National accounts
  • Sales and marketing
  • Information technology
  • Business services
  • Public relations
  • Revenue generation
  • Expense management

PLANNING AND BUDGETING


Great results don’t happen by accident. Senior management and course leaders develop and present business, marketing, and agronomic plans designed to leverage unique strengths and opportunities and achieve shared goals. We then execute against these strategies toward top and bottom line growth.

DRIVING REVENUE


Our marketing approach is geared to impact diverse consumer behaviors at each step in his / her decision process. Our dynamic marketing platform employs a data-driven methodology that gathers insights from numerous consumer touch points including website, e-mail, mobile, social, third-party channels and call / reservation centers. Superior content, modern design and best-in-class customer service drive engagement throughout the customer journey.
The platform tracks behaviors across millions of rounds and hundreds of millions of transactions resulting in the industry’s richest customer data set. This is the basis for our hyper-targeted marketing programs for each facility.

OPERATIONS EXPERTISE


Financial success in today’s golf world calls for more than cost-efficient operations, a beautifully maintained course and a well-stocked golf shop. It requires years of know-how, processes and programs which ensure implementation of best practices, and systems that work for the business, not the other way around.

ASG course managers undergo some of the most comprehensive training in the industry, anchored by a focus on outstanding customer service. It starts with our renowned ACE Training Program for all employees, supported by hundreds of hours of continuing education and nearly 50 learning paths in our PGA-certified ASG Academy of Golf Management. The result is the most experienced operations teams in the business alongside diligent oversight ensuring accountability and results.

LOCAL KNOW HOW


While ASG thinks globally, we act locally. Our on-site general managers, directors of golf, sales personnel and superintendents are supported by corporate operations, marketing, sales and agronomy managers located in-market or convenient to most courses under ASG management. We study, learn and apply unique golfer behaviors, feeder geographies and cultural aspects. In no time, we are an integral part of the community, a brand name that resonates with quality.



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