Hospitality & Lyfestyle

About ASG HOSPITALITY

Asian Sports Group Pte Ltd

GOLF'S MOST POWERFUL PLATFORM We operate more than 28 countries in Asian & European region covering more than 32 (and growing) golf courses, several within Asia's largest golf markets. Unlike many other management companies, ASG owns or has a substantial equity stake in nearly one-third of our courses. We apply this “ownership mentality” and entrepreneurial approach to all properties, having built a platform that consistently drives bottom line results and builds long-term asset value.

Whether in need of full-service course management or assistance in specific segments of the business, ASG solutions fall into one of three offerings:

Our full-service, turn-key management offering takes advantage of the strongest operating platform in golf that ASG has built and refined over the past 15 years in Asia. Driven by the collaboration of our corporate team and on-site professionals, innovative programs and original events ensure memorable guest experiences while delivering healthy financial returns to clients. ASG turn key solutioins employs the full power of a renowned marketing infrastructure of high-performing team members, proven systems, economies of scale and much more.

We expertly manage all aspects of your golf operation including:

Agronomy

Human resources

Finance and accounting

National accounts

Sales and marketing

Information technology

Business services

Public relations

Revenue generation

Expense management

Great results don’t happen by accident. Senior management and course leaders develop and present business, marketing, and agronomic plans designed to leverage unique strengths and opportunities and achieve shared goals. We then execute against these strategies toward top and bottom line growth.

Our marketing approach is geared to impact diverse consumer behaviors at each step in his / her decision process. Our dynamic marketing platform employs a data-driven methodology that gathers insights from numerous consumer touch points including website, e-mail, mobile, social, third-party channels and call / reservation centers. Superior content, modern design and best-in-class customer service drive engagement throughout the customer journey.

The platform tracks behaviors across millions of rounds and hundreds of millions of transactions resulting in the industry’s richest customer data set. This is the basis for our hyper-targeted marketing programs for each facility.

Financial success in today’s golf world calls for more than cost-efficient operations, a beautifully maintained course and a well-stocked golf shop. It requires years of know-how, processes and programs which ensure implementation of best practices, and systems that work for the business, not the other way around.

ASG course managers undergo some of the most comprehensive training in the industry, anchored by a focus on outstanding customer service. It starts with our renowned ACE Training Program for all employees, supported by hundreds of hours of continuing education and nearly 50 learning paths in our PGA-certified ASG Academy of Golf Management. The result is the most experienced operations teams in the business alongside diligent oversight ensuring accountability and results.

While ASG thinks globally, we act locally. Our on-site general managers, directors of golf, sales personnel and superintendents are supported by corporate operations, marketing, sales and agronomy managers located in-market or convenient to most courses under ASG management. We study, learn and apply unique golfer behaviors, feeder geographies and cultural aspects. In no time, we are an integral part of the community, a brand name that resonates with quality.

Asian Sports Group – Project Management

As an industry leader with international project experience in all terrains and climates, ASG Project management team offers comprehensive project management and construction-related expertise.

With leaner budgets, shorter construction periods and increased demand for world-class quality, we have recognized the developer's need for improved control over its investment in golf course development. ASG Project Management team was created to provide our clients with flexible alternatives to the traditional procurement approach. By partnering with our clients as golf course project managers, we use our extensive construction experience to reduce time, cost and performance risks. From comprehensive design/build proposals to shaping services, we offer multiple options to maximize project value.

Our project management services are aimed at controlling golf development costs and delivery cycle times while optimizing project value. In conjunction with the ownership team, we prepare a comprehensive execution plan and materials procurement strategy for the golf course development component of the project. The execution plan includes a cost, schedule and resource baseline for measuring and assessing project performance. Once the execution plan is approved, we assist the developer in obtaining competitive bids or negotiated proposals from qualified golf course builders and specialty subcontractors, and we assist in awarding and preparing contracts for construction.

Using state-of-the-art project and contract management software, we administer and control each project by monitoring and reporting progress against the approved baseline. As construction progresses, we provide a final cost forecast based on current status and trends, and at the same time highlight trends of potential budget deviations that require management control. Once the variations and trends have been identified and forecasts developed, solutions and improvement opportunities are presented to the developer for consideration. Our ability to meet or exceed the developer's objectives during construction and deliver full value for the resources invested have greatly contributed to the overall quality and success of our projects.

For project discussion; please email to : admin@asiansportsgrp.com

Asian Sports Group – Turn Key Solutions

As an industry leader with international project experience in all terrains and climates, ASG Turn Key Solutions offers comprehensive project management and construction-related expertise.

Using a cost database of over 32 built projects, we provide accurate pre-construction cost estimates and work with the developer to establish the scope and prepare a detailed lineitem budget. During construction, our objective is to maintain the cost baseline and ensure that all approved changes and corrective actions are reflected in the project plan and progress reports. We employ value-analysis techniques to track cost performance and calculate deviations from planned performance. Earned value is used to evaluate contractor progress payments and to determine the overall project completion percentage.

Golf course design and construction must follow a specific sequence to ensure quality and efficiency. The latest project management technology is used to integrate cost, schedule and resource data and develop logical relationships and sequences between design and construction activities. The developer's key milestone dates and phases are identified, and the critical path is analyzed to determine the earliest possible completion date. Once work begins, the schedule is used to monitor project progress and compare planned with actual performance.

With escalating tap fees and municipal water costs, alternative water sources such as brackish water, treated sewage effluent and reverse-osmosis treatment are becoming viable solutions on many projects. The introduction of new turf varieties, combined with evapotranspiration-based scheduling and limited turf areas, have given developers new ways to control and manage both initial capital and long-term maintenance costs. We offer professional water resource and usage analysis, from hydrogeological studies and water quality testing to preparation of annual water budgets.

With the increased demand for world-class quality, we have recognized the need for improved product and management results. Our goal is to improve the flow of project control information to the developer, so that executive-level decisions are correctly directed to take advantage of improvement opportunities that optimize the quality and value of the finished product. Early construction cost savings can often be reallocated to improve the quality of later activities, such as landscaping and environmental restoration, greatly contributing to the aesthetic appeal of the course.
As an integral part of our golf course redevelopmnet process, we look for opportunities to restore natural ecosystems, construct wetlands and create wildlife habitats and corridors. We also use best management practices to naturally retain and filter storm-water runoff and protect water quality. Environmental improvements not only enhance the playing experience and appearance of the course, but are often necessary to satisfy mitigation requirements. During construction, we will manage the development of these special environs ensuring long-term success.
Understanding ASG’s unique vision and transforming its concepts into a finished grading design requires both extensive golf course shaping experience and artistic talent. BGA Turn Key Solutions team maintains a consortium of "A" shapers to bring BGA’s design to life and keep the project on schedule. We carefully select shapers for specific projects based on the terrain, extent of earthwork, design concept and fluency in a native language in order to best utilize individual expertise during the most important phases of construction.
For developers interested in self-performing golf course construction or using a construction management approach, BGA Turn Key Solution provides key field personnel to coordinate individual contractors and perform specialty golf course construction activities using the local labor force. Each foreman or supervisor is experienced in their respective trade -- from golf course irrigation to greens construction -- and is able to lead and train local crews and operate equipment. Qualified field supervisors are an essential resource for maintaining quality and assuring timely performance on international projects with foreign contractor restrictions and local workforce requirements.

Using an integrated project planning approach, we develop a baseline plan representing the budgeted cost of work scheduled. The baseline plan allows us to prepare a cumulative spending curve and monthly cost histogram for both design and construction. Accurate time-phased budgets and cost forecasts are essential for developers and financial institutions that need regular cash flow statements with anticipated monthly project costs.

We don’t choose project based on its size or cash involved, lets discuss if you any plan to make your golf course far better than others by spending lowest budget with your mean. Email us today : admin@asiansportsgrp.com

ASG Player Management

Besides what ASG does best in its golf developmnent, the Players Management are also given top priority identifying potential golfer whom are made “ambassador’ of our client products and brand campaign.

ASG works tirelessly to ensure that our clients are always at the forefront of opportunities to partner with the top companies in the world and build their personal brands.

ASGTalent™ has a 15 year history of recruiting and representing the best golfers and providing them an unparalleled service. Our ethos consists of three elements: we only recruit the selective players, we are loyal to our clients and we value personal service above all things.

ASGTalent™ players/client representation expertise includes:

Managing every aspect of a golfer’s day-to-day career and their global schedule, both on and off the course.

Maximising income potential with hands-on, strategic career management

Providing extensive global resources and expertise to generate value in all facets and stages of a golfer’s career

Negotiating recurring revenue streams through endorsements, appearances, licensing, publishing and design arrangements

Generating global media exposure through tailored media and PR strategies

Building and managing the client’s “brand” with explicit focus on long-term goals

ASGTalent™ offers a broad global portfolio of marketing solutions through an association with a golfer, building customised programmes based on a company’s business and marketing objectives, providing:

Credibility and prestige.

An added dimension to promotion.

Corporate entertainment opportunities.

A competitive advantage.

This can be achieved through an association with iconic, trustworthy athletes, through exploitation of a combination of the following rights and benefits:

Advertising / endorsement rights.

PR programmes.

Branding exposure.

Use of the player’s time.

Digital media benefits.

Co – promotional activities.

Employee Benefits.

Charitable Activities.

For Sponsorship program, please email to; admin@asiansportsgrp.com .

Note: Players representation also include other sports promoted by Asian Sports Group Limited.

ASG Junior Golf Academy

At ASG, our training is personally overseen and directed by very highly qualified and talented Golf Instructors & Teachers with incredible attention to detail. The learn, prepare and perform model is the foundation of the golf program and player development. The focus is on training and preparing for the ultimate objective: peak performance in competition.

ASGGolfAcademy™ has developed a specialized training program to accelerate student development and achieve optimal results in the shortest amount of time.

With the addition of the Nick Faldo Junior Golf Series as a ASG Asian partner, the junior program will reach new heights for fitness and performance training for students unparalleled at any other junior golf academy in the world. The team at both ASG and Nick Faldo Junior Golf has worked with many qualified athletes and will ensure ASG’s students reach new heights in their development.

ASG and the Nick Falso Team believe strongly in the science of achievement, which is the mechanics of training, combined with the art of fulfillment, which is the ability to enjoy the process and find appreciation in the journey. This is not always easy for juniors especially, but we believe that the holistic approach is what builds champions, in golf and in life.

Managing every aspect of a golfer’s day-to-day career and their global schedule, both on and off the course.

Maximising income potential with hands-on, strategic career management

Providing extensive global resources and expertise to generate value in all facets and stages of a golfer’s career

Negotiating recurring revenue streams through endorsements, appearances, licensing, publishing and design arrangements

Generating global media exposure through tailored media and PR strategies

Building and managing the client’s “brand” with explicit focus on long-term goals

At ASG, our holistic approach is what elevates each student to the best of their ability. We do not teach a swing method, but coach individuals by focusing on the 5 key areas of development:

technical

fitness

mental

strategy

personal

ASG Golf Coach team members in Asia is personally trained by UKPGA Golf Academy Training System. All are highly skilled with key competencies in these 5 areas of development. The goal is identifying the “it” for each student at ASG Golf Academy, meaning the one or two critical gap areas that stand in every student’s way from being their best in competition. However, it is rapport and trust that forge strong relationships and allow students to be open to coaching and correction on their path to improvement.

All areas of our golf program are interdependent, and it is critical to identify the areas that will impact performance. Through identifying the gaps and developing the most appropriate plan for development and improvement, our team is able to hold students accountable through the process.

Competency and confidence go hand in hand. As we teach competence, we help students and reinforce changes; we work on building confidence through the process in each of the 5 areas.

For an in-depth discussion of our ASG Junior Golf Academy at your golf driving range, please email to: admin@asiansportsgrp.com .

Asian Sports Group @ ASGGolfEvent™

Asian Sport Group Ltd works with various partners both government and private companies through its ASGGolfEvent™ brand in Asia Pacific region. Began with a humble beginning organizing club level championships; today ASGGolfEvent™ has grown steadily with multiple PGA Event completion in Indonesia, Malaysia, India, Singapore, Thailand and more.

Asian Sports Group also a licensed PGA Event Underwriter & promoter of Asian Tour, Asian Development Tour, European Tour, LPGA, Asian LPGA, PGM Tour of Malaysia, Professional Golf Tour India, Professional Golf Tour of Indonesia, Thailand PGA, Sri Lanka PGA, China PGA, Australia PGA, Sunshine Tour and many others.

ASGGolfEvent™ works closely with some of the world’s best known companies to develop and implement unique and impactful golf marketing solutions. Our strategic approach focuses on maximizing investment and creating real value through our expertise, knowledge and influence with all the key stakeholders within the sport. Whether the approach is through event sponsorship, custom hospitality programs, athlete endorsements, media. partnerships, on-site activation, or a combined approach, ASGGolfEvent™ can help identify the right opportunities, put the right plan in place, and execute every detail with precision..

ASGGolfEvent™ affordable golf consulting services include:.

Golf strategy development.

Event creation, management and marketing.

Corporate hospitality management and execution.

Tour Pro partnerships and appearances.

Contract and rights negotiations with tours, sanctioning bodies, media outlets, individual events and other key stakeholders.

Media partnerships.

Project-based work to address a specific need or objective.

Research and measurement of sponsorship investment.

Competitive sponsorship analysis.

Access to top professionals and venues worldwide * PGA Golf Championship.

ASGGolfEvent™ has long been recognized as one of the most desirable sports marketing platforms in Asia. Its global appeal and up-market demographics appeal to corporations who want to create authentic connections with their customers. Asian Sports Group or ASGGolfEvent™can tailor programs to help companies achieve their marketing objectives, whether it’s to reach a mass audience or create intimate relationship-building experience.

For inquiry, email us at : events@asiansportsgrp.com

Asian Sports Group @ ASGGolfEvent™

AMATEUR GOLF

Amateur Golf Events are one of the strength of Asian Sports Group business component. Over the year ASGGolfEvent™ has accomplished multiple Amateur Golf Championships like The President Cup – Indonesia biggest Amateur Golf Championship 2006-2009, Kariza Masters Indonesia 2007-2007 and others like Carlsberg Vietnam Masters, Ballantine Vietnam Amateur Open and many more.

ASGGolfEvent™ works closely with some of the world’s best known companies to develop and implement unique and impactful golf marketing solutions. Our strategic approach focuses on maximizing investment and creating real value through our expertise, knowledge and influence with all the key stakeholders within the sport. Whether the approach is through event sponsorship, custom hospitality programs, athlete endorsements, media partnerships, on-site activation, or a combined approach, ASGGolfEvent™ can help identify the right opportunities, put the right plan in place, and execute every detail with precision.

ASGGolfEvent™ affordable golf consulting services include:

Golf strategy development.

Golf strategy development.

Event creation, management and marketing.

Corporate hospitality management and execution.

Contract and rights negotiations with tours, sanctioning bodies, media outlets, individual events and other key stakeholders.

Media partnerships.

Project-based work to address a specific need or objective.

Research and measurement of sponsorship investment.

Competitive sponsorship analysis.

ASGGolfEvent™ has long been recognized as one of the most desirable sports marketing platforms in Asia. Its global appeal and up-market demographics appeal to corporations who want to create authentic connections with their customers. Asian Sports Group or ASGGolfEvent™can tailor programs to help companies achieve their marketing objectives, whether it’s to reach a mass audience or create intimate relationship-building experience.

For inquiry, email us at : events@asiansportsgrp.com

ASG Leading Resorts™

team

Asia Leading Resorts Inc™, a lifestyle tourism authority manages the development of Lifestyle Tourism perspectives in Asian region through development of exclusive packages, destinations promotions, events management and branding & marketing of Asian Lifestyle Tourism destinations. Asia Leading Resorts Inc, accredits destinations of Golf, Beach Resorts, SPA Destinations, Yacht & Marina, Honeymoon destinations and Island Resorts in Asia Pacific region.
The accreditation of Asian Lifestyle Tourism Awards is endorsed by Asian Tourism Ministries and participating financial & banking partners in Asia.

For inquiry, email us at : events@asiansportsgrp.com